THE BENEFIT OF LOCAL BUSINESS LISTING
Most businesses will appreciate the importance of having a website or an online presence. It is essentially vital if you want your business to succeed online. But anyone who knows anything about the internet and search engines knows having a great website, full of content is not all it takes to get recognised and picked up by search engines.
If you don’t currently have a website, then it’s not the end of the world. Having just some kind of online presence could dramatically improve web traffic to your site. A local business listing could keep you in competition with your rivals and help you stay one step ahead in the race.
The internet has no geographical boundaries so literally all websites that offer a service or product similar to yours, are competing for business. Some services however, may be restricted to certain areas, for example if a customer was looking for a window cleaner, they are likely to search online for a window cleaner in their local area.
This is where a local business listing could be particularly useful. Best Swimming Lessons/Schools in San Francisco Bay Area will find that the conversion rate for local businesses is often much higher than any other because web users have already made a decision to use a business or service in a specific area.
Local business listings in search engines work when a Web user types in location based key terms to find products and services in a specific location. As a result, the search engine will display a snippet of that location on a map, along with the top few business short listings in that location.
In your local business listing will be your business name, website address if any, the business telephone number and any reviews for the business which may have been received in that search engine. You don’t need to have a business website in order to create a local business listing, as this can be done directly through the search engine.
Local business listings are especially good news for small businesses as they allow a business to gain an online presence without the need of a website. Something as simple and basic as a local business listing could drastically improve traffic to your website and help to build your reputation and brand name online.